Job Title: PPC Executive
Location: Wiltshire
Term: Permanent, Full-Time
Hours: 40 hours per week
Our Client:
Our client is a thriving online growth agency based in the Wiltshire countryside. They help ecommerce businesses better understand where they stand in the ever changing digital landscape. They discover new opportunities and implement a masterful digital strategy that is proven to increase client engagement and ROI for Their clients.
They are looking for the best talent in the South-West.
PPC Executive Responsibilities:
This is an exciting opportunity for a highly talented, ambitious PPC Executive professional. The successful candidate will be responsible for overseeing and managing a selection of our clients PPC strategies in order to deliver excellent results with the clients allocated hours package
You should be passionate about PPC, have strong numerical and analytical skills and a proven track record of delivering results to a target ROI.
- Campaigns and re-marketing as well as normal search and display campaigns.
- To keep up to date on latest PPC innovations and best practices and be able to recommend how and why these should be applied to client accounts.
- Take ownership of appointed clients PPC campaigns, working to the clients KPIs.
- Ensure campaigns are fully optimised, seeking and implementing new growth opportunities and strategies to maximise the clients earning potential.
- Actively use tools such as Google Analytics and Adwords editor to analyse and get into the PPC campaign performance, whilst testing and amending to improve performance
- Responsible for the delivery of multiple projects against agreed timescales.
- Working under pressure, you must also accurately record the hours worked against each client account.
- Create monthly reports for each client, analysing month on month and year on year comparison data, providing actionable insight and areas for improvement.
- Attend face to face meetings and having telephone calls with clients where appropriate.
- Understand the concept of conversion rate optimisation practices, and how the onsite conversion rate can be influenced to improve performance.
Ideal Candidate Requirements:
- Google Adwords Certified. (Bing Certification is also desirable)
- Proven experience in managing both lead generation and ecommerce paid search campaigns.
- Excellent organisational skills with the ability to work to tight time frames.
- Minimum 5 years experience working within PPC marketing, ideally in both agency and client-side roles.
- Attention to detail, excellent time management skills and accurate timekeeping.
- Strong numerical and analytical skills are essential.
- Experience with Google Shopping Campaigns is essential.
- Excellent understanding of Google Analytics and be Google Analytics certified.
- Experience in Paid Social such as Facebook, Instagram & Twitter is highly desirable.
- Experience of managing multiple campaigns at the same time across different verticals in Google platform is essential.
- Excellent communication skills (both written and verbal) – across all levels, internally and externally
- Sound commercial awareness